The Client:
Champion Pitmaster Ryan Newstrom

The Challenge

After a decade of winning some of the country’s most prestigious BBQ awards, our champion pit master client was ready to launch a food truck business. He had limited time and resources to build a brand as big as his vision, passion, and competitive edge. We took him through our brand positioning process to build his story and a framework to inform his entire marketing footprint.

The Solution

Our three-step brand positioning process helps small business owners unlock what makes their offer unique and accelerates their time to market. Working on an expedited timeline, we captured his brand vision, values, and audience insights creating a positioning statement to inform logo and truck wrap design, website and social media content, and talking points for local media coverage. Our process took 30 days. Six months post launch, he has a consistent, authentic brand and a growing following of 1.5k fans with an overwhelming demand for his BBQ.

3-steP

branding

We took Ryan through our 30 day strategy process to define what makes Cornbred unique

1.8K+

Followers

Increased social media fans and followers on Facebook and Instagram

Sold-Out

Events

From farmers markets to breweries and festivals, promotion created surplus demand.

Media

Exposure

The brand positioning made pitching and talking to the media easier.

Our three-step brand positioning process captured his vision, values and target audience insights to create a unique positioning statement for his business.

The brand positioning was used to brief our design partner informing his logo, color palette, truck wrap design, website, photography, video and social media content.

The brand positioning was used to create custom, consistent talking points for new employees, marketing and media outreach.